Key Metrics

What Is Market Cap? Understanding Company Size

Market cap tells you the total value the market assigns to a company. Here is why size matters and what different market caps mean.

The Total Price Tag

Market capitalization is the total market value of a company's outstanding shares. It answers the question: how much would it cost to buy every single share?

Market Cap = Stock Price x Shares Outstanding

Size Categories

Why It Matters for Valuation

Market cap affects how you should value a company. Large-caps deserve lower discount rates because they're more stable. Small-caps need higher discount rates to account for extra risk.

Key Takeaways

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